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“The Secret” is out, and it’s sweeping the world. Some claim the Law of Attraction is the key that unlocks the greatest treasure chest of all—the power of the universe. And by using this amazing tool, you can fulfill all your dreams and desires. Are these claims true or just wishful thinking?

David Balsiger, senior producer at Grizzly Adams, explains,

“It’s not often that we as filmmakers get the chance to explore a subject in depth and conclude that Oprah and Larry King failed to dig deep enough into the claims and conclusions they broadcast to millions of viewers, but that’s exactly what happened in this instance.”

According to Charles E. Sellier, founder and CEO of the Grizzly Adams,

“Millions of people bought into The Secret after positive exposure on television shows like Oprah and the Ellen DeGeneres Show. The more we looked into the popular lifestyle philosophy, though, the more we believed there was still a lot left unexplained. Our goal with this television special/DVD was to tell the missing parts of the story. We are pleased that the Hermes judges agreed that we achieved our objective.”

“Unlocking the Secret” is a new documentary created by Grizzly Adams Productions, available on DVD. It was recently recognized with a Platinum Award by the 2009 Hermes Creative Awards.[info below]

Examining “The Secret”

The premise of “The Secret” is simple: anything you want—romance, riches, respect—can be yours if you send out positive thoughts. Author Rhonda Byrne refers to this as the power of attraction. While few dispute the value of positive thinking, the philosophy prescribed by proponents of The Secret ignores the impact of logic, life experiences, education, talent, and effort put forth to achieving success. According to Wikipedia, Byrne is part of the New Thought movement—“a spiritual movement which developed in the United States during the late 19th century and emphasizes metaphysical beliefs.” Time Magazine listed her among 100 people who shape the world (2007).

Sellier states,

“We found that the 2006 book and DVD Australian television producer Rhonda Byrne, didn’t answer nearly as many questions as we would have liked. We produced this show because we know from more than five thousand years of recorded history that life on this planet is far from simple.”

Incorporating drama, animation, and interviews with a diverse group of scientific experts, “Unlocking the Secret” uses disciplines as diverse as ancient history and twenty-first century quantum physics to put “The Secret” into perspective in the real world.

“Unlocking the Secret” is currently available for broadcast licensing and DVD distribution throughout the world.

The Platinum Messenger Award is the highest honor given by the Hermes Creative Awards, an international competition for creative professionals involved in conceiving, writing, and designing traditional materials and programs, as well as emerging technologies.

Administered and judged by the Association of Marketing and Communication Professionals, entries for the Hermes Creative Awards come from production companies, advertising agencies, corporate marketing and communication departments, PR firms, design shops, web-based innovators, and freelancers. The Association was founded in 1995 as a means to honor outstanding achievement and service to the communication profession.

Official site: GrizzlyAdams.com


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